NAMUL BEAR

KOREAN GREENS / CANNED FOR LATER

EAT ASMALLMOUNTAIN.

Wild Korean greens packed into little metal rectangles. The bear approved this sentence while standing in a supermarket cart.

REQUEST THE WEIRD TINS
A surreal collage of a bear in a Korean gat sitting beside canned greens and floating leaves
BEAR
WEATHER
07:13

NO CLIMBING REQUIRED

MAY CONTAIN
MOUNTAIN
NOISE

ISSUE 001 — MOUNTAIN WEATHER IN A CAN

A brief explanation, unfortunately

A pantry item with suspicious outdoor energy.

Namul Bear introduces Korean mountain greens to the world without turning them into homework. Open. Warm. Mix. Eat. The rest is bear business.

100%
NOT A
SALAD
Three open tins of gondre, gosari and siraegi in a colorful collage

THE LEAF
KNOWS
YOUR ZIP
CODE.

DO NOT ASK HOW

THREE GREENS WALK INTO A TIN.

120G × 3 / RECTANGULAR / SHELF-STABLE / PROBABLY A PORTAL

01 / MOUNTAIN FILE

GONDRE

Soft, earthy thistle greensCALM BUT NOT QUIET

02 / MOUNTAIN FILE

GOSARI

Tender bracken fernFERN WITH A PLAN

03 / MOUNTAIN FILE

SIRAEGI

Slow-dried radish greensWINTER IN JULY
EARLY ORDERTHE MOUNTAIN HAS A FORM NOW

K-FOOD FIELD NOTE / THE QUIET DISH

NAMUL IS THE PART OF KOREAN FOOD THAT DOESN’T NEED TO SHOUT.

Namul is a broad Korean food category of edible greens, roots, stems and shoots, commonly cooked or blanched and seasoned as side dishes. It is an everyday structure of the Korean table—not a garnish and not a salad trend.

NAMUL ≠ KIMCHI

KIMCHI FERMENTS. NAMUL GETS SEASONED.

Both belong on a Korean table, but they are not the same dish. Kimchi is generally fermented; namul is usually prepared by cooking or blanching vegetables and seasoning them for serving.

01 / K-FOOD CONNECTION

BIBIMBAP

Assorted namul are classic building blocks: add rice, gochujang and sesame oil, then mix.

02 / K-FOOD CONNECTION

TTEOKBOKKI

Serve namul beside spicy rice cakes when you want a calmer vegetable bite between mouthfuls.

03 / K-FOOD CONNECTION

BULDAK

Pair the intense heat of buldak with earthy gondre, gosari or siraegi as a vegetable side.

04 / K-FOOD CONNECTION

GIMBAP

Gimbap can include assorted namul and vegetables such as seasoned spinach, danmuji, myeongyi leaves and carrots, rolled with rice in gim.

QUESTIONS HUMANS ASK THE MOUNTAIN

What is namul in Korean food?

A broad category of Korean vegetable dishes commonly cooked or blanched, seasoned and served as banchan.

Is namul the same as kimchi?

No. Kimchi is generally fermented, while namul is usually cooked or blanched and seasoned for serving.

Can namul be used in bibimbap?

Yes. Assorted seasoned namul are among the classic components of bibimbap.

What is Namul Bear making?

Three planned 120g canned greens—gondre, gosari and siraegi—for international retail and wholesale requests.

A bear in a Korean gat, black sunglasses and mismatched striped socks pushing a shopping cart across a surreal landscape

CART EMPTY
HEART FULL
TIN PENDING

MOUNTAIN LOGISTICS DEPT.

PRE-ORDER / WHOLESALE / BEAR MAIL

Tell the mountain how many tins you want.

No payment today. Send your request and we’ll contact you with availability, pricing and shipping details.

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